Top 5 Pay to Win games in Canada 2024
In the field of video games, P2W is a fairly simple acronym that comes from “pay-to-win”. Essentially, the term “pay-to-win” is used to describe games […]
Top 5 des jeux Pay to Win au Canada
Dans le domaine des jeux vidéo, P2W est un acronyme assez simple qui vient de “pay-to-win” (payer pour gagner). Essentiellement, le terme “pay-to-win” est utilisé […]
The Atlantic Targets College Students With New Group Subscription
News and culture publisher The Atlantic launched the first group subscription product in its 167-year history last summer, which has so far focused almost exclusively […]
Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership
Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let advertisers target the national grocer’s […]
Ketel One Botanical’s Ad Stars Want a Peach Bellini and a Summer That Never Ends
The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign—namely, pulpy novels, breezy […]
Martin Short Gets Stuck With Steve Martin’s Bill in Wells Fargo Campaign
Longtime friends and collaborators Martin Short and Steve Martin have earned multiple Emmy Awards and Golden Globe Awards nominations for playing perpetually bickering friends in […]
How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend
Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos […]
Inside Pinterest’s Mission to Take Over the Desert
When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform had activations […]
How I Use AI to Support My Work As a Business Owner With ADHD
Many of the clients I’ve worked with in my strategy firm who are neurodivergent deal with imposter syndrome or believe their brains are holding them […]
What You Need to Know About TikTok Carousels
An image (or 35) speaks a thousand words. Swiping through a well-made carousel is one of the few pleasures on social media, and TikTok’s is […]